Early on in the 1990s a new form emerged on the internet called blogging. In its instant success blogs allowed their authors to share in their experience as often as they wished. This was the most open and in your face method before FaceBook and Twitter. But, have blogs lost their effectiveness?
Micro-blogging on the new social media platforms certainly has established itself as the go to arena along with texting by phone. A case in point was a jet landing on the Hudson River in New York City, while awaiting rescue five different passengers were tweeting their immediate experiences. While this wouldn’t happen by blogging there are limitations in what micro-blogging can do. It is limited by the amount of content delivered. Twitter only allows 140 characters at a tweet. FaceBook by convention is usually a paragraph or two at most and more often than not it is used for short burps of thought.
WordPress and other blogging platforms are current and constantly evolving and the thousands of third party plugins update these revisions almost immediately. SEO plugins used in WordPress are a very Google and search engine happy magnet. Whether titles, headers, keywords or meta-data, blogs satisfy the very discriminating policies of website placement on the search engine directories.
A Blog’s content are indexed and can be called back by search engines, not so with tweets and FaceBook posts, these disappear as soon as they fall off your page. WordPress constantly proves its ability to meet the varied challenges of the personal or business demand. It is also many times more simple in managing and updating than are traditional websites. Now with blogs more and more non-geeks are learning the simple steps of blog pages and posting.
In conclusion, I suggest that blogs have never been more needed. A WordPress blog can be designed so you would never know it was a blog, like a standard website. But, in an effort to connect with an audience/customer base today’s blogs and their plugins create such an interactivity with the visitor it would be silly not to network and establish a relationship. Blogs are the most effective form to build readership and customers so jump in and get involved, the benefits are limitless.
